Phillips Group works closely with leading retail organisations to implement innovative consumer campaigns that build brand awareness, create brand advocates and drive sales.

We understand that companies must establish a point of difference in today’s market due to increased competition, changing consumer preferences and spending patterns, and the rapid growth of online retail.

We implement brand storytelling that uses authentic, emotional stories to engage with customers, drive sales growth and foster customer loyalty.

Through strategic communications and our strong relationships with national, regional and trade media, we help drive purchases in the area of consumer packaged goods, retail pharmacy, jewellery, furniture and leisure. We also harness the power of social media and digital communications to develop creative campaigns that really resonate with customers.


  • Strategy
  • Brand and reputation management
  • Data analytics
  • Consumer education campaigns
  • Marketing campaigns
  • Social and digital strategies
  • Influencer marketing
  • Corporate communications
  • Investor relations