Four digital strategies to drive sales and improve brand marketing

As technology continues to drive innovation and creativity, digital strategies are critical for brands to drive sales.

Digital marketing has become a main focus point for marketers in recent years and, consequently, the market is expected to reach a value of around USD 671.86 billion in 2028.

Four key insights and strategies brands should consider to improve their digital marketing are:

1. Understand SEO  

Search engine optimisation (SEO), although tedious in execution, is essential in growing a brand’s organic presence for a number of key reasons:

• 48% of consumers start researching a brand or product on their mobiles with a search engine
• 72% of consumers who conduct a local search will then visit a nearby store location

It is important for brands to understand that the majority of consumers do not scroll past the first page when using a search engine, making SEO essential in a brand’s marketing strategy and objective.

2. Prioritise content marketing

Content marketing generates three times more leads than paid search advertising which is why it should come as no surprise that it is one of, if not, the most important component to your brand’s digital marketing strategy.

Brands must create content to be used to attract and retain an audience and ultimately, drive financial success.

Relatable content drives consumer engagement with a brand and increases trust and memorability in a customer brand relationship.

Audience and trend analysis is another vital part of producing relevant and useful content.

Studies found that companies who published sixteen or more blog posts monthly produced 3.5 more times traffic than those who would post zero to four times a month.

B2C companies who post 11 or more times received more than four times the amount of leads than those who post four or five times a month.

3. Emphasise your social media marketing

Social media is a cost-effective and authentic way for brands to communicate with their consumers which allow brands to build a community and provide a platform for customer care.

Genuine consumer understanding, authentic content and consistent consumer interactivity have repeatedly been the focus of effective social media strategies.

The effective use of social media platforms can drive up a brands consumer interaction in addition to visibility and create a strong bond with consumers.

4. Create, upload and promote video

Video marketing is quickly becoming a critical component in brands’ digital marketing strategies due to its increase in popularity on platforms like YouTube and Vimeo.

Key statistics brands should keep in mind include:

• Almost 50% of internet users watch videos related to a product or service before purchasing
• 64% of consumers have indicated marketing videos have influenced their purchase decision
• Videos promoting a product have increased consumer purchases by 144%

Different forms of video content have also been proven to attract and retain more consumer attention in addition to driving SEO results. In recent years, ‘Live’ videos have become more popular as they create an authentic brand image. This allows brands to connect with the consumer by providing information and content which is relevant and engaging.

As technology evolves, brands must incorporate these four strategies into their digital marketing campaigns to drive sales.

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