Perspectives

‘Delay, Deny and Deflect’ – What not to do in a crisis

When dealing with an organisational crisis, providing transparent, timely and accurate information is essential to managing your organisation’s reputation. In short, delaying, denying, deflecting and just hoping the crisis will go away wil...

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How to make social listening work for your digital strategy

Social Media for the C-Suite

Consumers want brands to speak up and take a stand