Strategy, research and insights

Beyond data. Reveal clarity, strategy and action

Good strategies are underpinned by research and insights.

We find solutions to complicated problems, generate ideas tailored to your audience and answer questions you may not have even thought to ask. And we deliver data-driven strategic guidance to help you make informed decisions.

Our research expertise extends from literature reviews and desktop work to designing and delivering quantitative and qualitative primary research, identifying connections through statistical analysis and all that lies between.

Our approach to research methods and practices ensures you have intelligent insights to make critical choices with confidence.

Tailored services for every challenge

Opinion and behavioural research

Our research is underpinned by behavioural science to help you understand the thoughts, feelings and actions of your audience and their underlying motivations. Identifying core logic and values helps you develop actionable strategies that resonate.

Reputation and crisis research

We help you identify, correct and address reputational issues by leveraging perceptions research, from baselining measures to rapid testing during a crisis. Crisis and reputation management, combined with our research expertise, ensures your reputation is managed in a truly informed way.

Stakeholder research

We help you identify, understand and engage your stakeholders to build positive relationships and strengthen your social licence. From focus groups and in-depth interviews to longitudinal surveys, we combine research design, delivery and analytics with our engagement know-how to build a complete picture of your stakeholders.

Employee research

We help you understand how your employees feel, what they want, and identify any gaps in communication and engagement. We bring together perception, behaviour and satisfaction metrics to reveal your employees’ perspectives and where changes are needed to improve engagement and internal communication.

Evaluation

We understand research is often at its most powerful when using a retrospective lens to evaluate. We help you assess the application, effectiveness and impact of your programs by applying rigorous evaluation methods to see where things have worked well and where there is room for improvement.

Data analytics

We apply our data analysis expertise across all our quantitative research services. From simple descriptive statistics, to inferential, trend and contribution analyses, our highly trained team help you draw connections from your statistical data to create a crystal-clear picture.

Customer experience mapping

We create a holistic view of your target audience to identify the key touchpoints, interactions and decisions that drive them forward. Understanding the motivations, roadblocks and moments of delight of your user provides valuable insights that can help build processes that improve the user experience.

Intelligence that moves you forward

Shaping positive futures with Appreciative Inquiry

Appreciative Inquiry is a social constructionist model that seeks to engage stakeholders in self-determined change.
3 key elements to achieve higher participation rates in research

The main issue many clients face when trying to understand their stakeholders, both internal and external, is gathering a big enough response to their research to provide a statistically accurate representative sample.
How research can improve local government

Councils are responsible for delivering a wide range of services that affect how we all live, work and play.
Managing information in an era of media manipulation

We are at a crucial point where misuse of data or perceived manipulation of facts can leave us exposed as individuals and as an industry.
Personas – personalisation with purpose

Personas are fictional characters created to represent your target audience.