Social licence in the age of the AI infrastructure: why building trust matters for AI data centres
Australia’s data centre boom makes community trust and social licence critical.
Australia’s data centre boom makes community trust and social licence critical.
The question is not whether the report is complete, but whether it is convincing.
Annual reporting expectations are changing.
Trust is declining globally. Confidence in institutions and brands is eroding rapidly, with public faith in institutions and respected professions falling sharply.
Navigating AI optimisation
Trust is declining globally. Confidence in institutions and brands is eroding rapidly, with public faith in institutions and respected professions falling sharply.
Many journalists and news crews have opted to continue working remotely, and TV interviews are now being recorded over the phone or conducted virtually via video conferencing platforms such as Skype, Zoom, or Microsoft Teams.
As technology continues to drive innovation and creativity, digital strategies are critical for brands to drive sales.
Companies sometimes experience organised community resistance, often led by individuals or special interest groups who champion their cause based on fear and misinformation.
There are countless examples globally of projects that have been delayed or stopped altogether as a result of community and stakeholder opposition.