Employer branding & employee value proposition

Employer branding and employee value proposition

Beyond hiring. Attract talent, foster loyalty

A clear employer brand attracts lasting talent, builds confidence and commitment in your workforce.

We work collaboratively with organisations to create and deliver authentic and effective Employer Value Propositions (EVPs), employer brands and employee communication. We develop powerful EVPs and seamlessly apply it across channels.

Our approach is grounded in research to draw out meaningful insights, defined by expertly crafted statements, and supported by robust campaigns and collateral, from videography to integrated marketing and social media content.

Trust us to identify, define and shape your workplace reputation, differentiators and culture.

Tailored services for every challenge

Research and intelligence

We identify, gather and analyse intelligence relevant to your people and competitors to set the foundations, define benchmarks and establish an understanding of current experience and what is important. We run employee focus groups, interviews with leaders, workshops, surveys, competitor analyses and audits.

EVP framework, pillar and support messages

We help organisations curate a central message that articulates its differentiator, and the support content to back it up.

Brand guide

We empower and equip employees to communicate your employee value proposition. We create guidelines, personas and assets to enable EVP promotion and streamline your employer branding material.

EVP rollout and amplification

We amplify your story to current and future talent through skilful channel identification and coordination.

Intelligence that moves you forward

Opportunities to shape the employee experience to attract and retain talent

A report on employee experience trends*, highlighted the ANZ region is underperforming against global norms for employee engagement
Five key focus areas for employee communication

AI is constantly evolving. In 2023 Microsoft introduced Copilot as an AI companion for personal and enterprise users of Microsoft 365.
Recognising the strategic value of employee communication

How many times have you been in a discussion around internal communication only for the conversation to skip the ‘why’ and go straight to emails, newsletters, and all hands meetings?
How storytelling helps communicate with purpose

Storytelling has been the foundation of how people share learning and create connections since the dawn of time.
Unlock the power of employees to drive success

In the current economic environment where businesses are implementing efficiencies at every level.