Net zero
Reducing emissions as much as possible and balancing remaining emissions through removal or offsetting, so total emissions are effectively zero.
Commercial relevance: Weak net-zero claims can undermine credibility and invite regulatory scrutiny.
Common misunderstanding: It is often treated as an offsets exercise rather than a transformation strategy. Offsetting should only be used for what cannot be eliminated. Assuming offsets alone are enough without reducing operational emissions.
Real zero
The genuine, absolute elimination of emissions, so that no greenhouse gases are emitted at the source across the system or activity. Nothing is released into the atmosphere that later needs to be compensated for.
Commercial relevance: Real zero reduces long‑term cost, regulatory, and transition risk by permanently eliminating emissions rather than relying on offsets.
Common misunderstanding: Many businesses think buying carbon offsets or reaching net zero claims is the same as real zero, when emissions are still being produced.
Net positive
Going beyond “less harm” to create more environmental or social benefit than damage over time. Leaving communities or the environment better off overall than before.
Commercial relevance: Stakeholders increasingly expect businesses to create value, not just reduce harm. It signals leadership but carries higher expectations and scrutiny.
Common misunderstanding: Using the term without evidence of measurable positive outcomes.
Carbon neutral
Balancing emissions through offsets or carbon removal activities, often without requiring deep reductions first. Easier to achieve than net zero, but increasingly scrutinised.
Commercial relevance: Poorly substantiated claims can create reputational and legal risk.
Common misunderstanding: Using carbon-neutral claims without transparency about offsets and reductions. It sounds strong but may not reflect real emissions reduction.
Decarbonisation
The process of systematically reducing carbon emissions across operations, products and value chains.
Commercial relevance: Lower-emissions businesses are increasingly preferred by investors, customers and procurement processes. Delayed action usually means higher costs later.
Common misunderstanding: Treating decarbonisation as only an environmental issue rather than a strategic one.
Nature positive
Actively restoring nature rather than just minimising damage. Protecting and restoring ecosystems so biodiversity improves over time.
Commercial relevance: Nature loss is becoming financially material across many sectors.
Common misunderstanding: Focusing only on emissions while overlooking broader nature impacts.
Climate risk (physical vs transition)
The two types of climate risk are:
- Physical risks: Damage from climate impacts like floods, heat or storms
- Transition risks: Risks from policy changes, technology shifts or changing markets as economies decarbonise
Commercial relevance: Climate risk now affects insurance, finance, operations, supply chains and market expectations.
Common misunderstanding: Thinking climate risk only relates to extreme weather events and ignoring policy or market shifts.
Adaptation vs mitigation
Mitigation addresses the causes of climate change, while adaptation prepares for its impacts.
- Mitigation: Reducing fossil fuel use and emissions
- Adaptation: Preparing for the impacts that are already happening or unavoidable
Commercial relevance: Businesses need both emissions reduction and preparedness strategies.
Common misunderstanding: Focusing only on emissions reduction while ignoring operational resilience.
Resilience
The ability of a business to withstand shocks, adapt and continue operating through disruption or change.
Commercial relevance: Resilient businesses recover faster, maintain stakeholder trust and protect value during disruption.
Common misunderstanding: Assuming resilience is only about crisis response.
Biodiversity
The variety of life that supports stable ecosystems, food systems and supply chains.
Commercial relevance: Biodiversity loss can destabilise the availability and costs of raw materials.
Common misunderstanding: Viewing biodiversity as only an environmental concern for conservation groups.
Circular economy
Designing products and systems to reduce waste and rely less on new resources by keeping materials in use longer, reusing, repairing and recycling materials and products.
Commercial relevance: Can reduce costs, improve efficiency and create new revenue opportunities. Reduces exposure to resource shortages and price volatility.
Common misunderstanding: Treating recycling alone as a circular economy strategy.
Regenerative vs sustainable
Sustainable aims to maintain systems without further harm, while regenerative aims to actively restore and improve them.
Commercial relevance: Regenerative approaches are increasingly associated with innovation and long-term resilience.
Common misunderstanding: Using the terms interchangeably when they represent different ambition levels.
Common misunderstanding: Regenerative approaches are often adopted without a clear understanding of the operational shift required.