Facebook’s latest AR Messenger update

Facebook’s latest update reveals a new suite of Messenger AR tools. The update will enable brands to build unique digital experiences that are more engaging and solve online problems within the ecommerce space. The aim is for businesses to bring the virtual and physical worlds together. By combining AR effects and messaging assists consumers when shopping online in being able to ‘interact’ with products further and create unique experiences with brands overall.

Why you need to update your Twitter Password now

Twitter this week has announced that users passwords were briefly stored in plaintext and potentially exposed internal company tools. It is not clear how many accounts have been affected. However, initial reports claimed the total was ‘substantial’ and that the passwords were exposed over a period of several months. Twitter has confirmed that the bug has been fixed and an internal investigation “…shows no indication of breach or misuse.”

Instagram introduces new ‘Explore’ feed

This week, an Instagram blog post revealed the companies plan to roll-out a redesigned Explore feed. This update could impact how users find content on the site dramatically. Content will be personalised for each individual user into ‘Topic Channels.’ Early screenshots demonstrate many similarities to Pinterest’s ‘Guided Search’ matches. In addition, related hashtags will be crucial for brands to ensure they are featured in relevant feeds and gives brands the ability to research further what is showing up within each topic.

WhatsApp over takes Snapchat

WhatsApp stories has exceeded 450 million daily users and overtakes Snapchat dramatically in usage at only 191 million daily users. Although the platform is free currently, WhatsApp has showed signs of a monetized version for large organisations in completing commerce and customer support on the app.  The app has already introduced stickers and emoji’s in a bid to transition the app from a basic communication platform, to an app that is more integrated with users everyday activities and is on track to confirm its place alongside Facebook and Instagram.