Top Predictions for Leaders in 2020 and Beyond

As leaders brace themselves for a decade of disruption, it is important to understand the emerging predictions and trends in order to prepare and adapt successfully.

Every year, Worldcom Public Relations Group draws on the knowledge of its 2000+ consultants to predict the environment that will face its clients.

Ten predictions for 2020 and four for the decade are as follows:

Predictions for 2020

Stakeholder activism on the rise

Stakeholders will expect companies to identify emerging risks from a societal perspective and then demonstrate statesmanship in delivering a more sustainable approach…

Macro issues will dominate the agenda

Privacy and data collection, corporate sustainability and climate change will dominate the attention of leaders and the media…

Crisis will become commonplace

Reputation crises will occur more frequently because of the increasing inability of media and media consumers to correctly assess actual news and filter out of fake news…

The year of influencers and opinion leaders

Brands will take the time to build strong, transparent and mutually beneficial relationships with influencers and opinion leaders whose audience naturally aligns with theirs…

Confidence will become a brand asset

Faced by a permanent backdrop of uncertainty, consumers all over the world will be attracted to leaders and organisations that not only display confidence but inspire confidence too…

Gen Z will overtake Millennials for marketer attention

The attention of marketers and the public will quickly shift from Millennials (born 1981-1996) to the new power — Generation Z (born between 1997 – 2010), who want to be heard. Their desire for more independence will make them a unique audience to reach…

A focus for personalisation

Personalisation is going to be more refined and a key focus for brands…

The battle for talent

Employee training, recruitment and retention will continue to be a challenge…

Traditional media will make a comeback

With more people coming to understand the negative societal impacts of fake news permeating social media, expect to see more people returning to, or seeking out traditional media outlets for their news source…

Global village will drive need for local insight

Although technology is bringing the world closer than ever before, challenges at the local level are increasingly diverse…

 

A decade of disruption

The decade of the employee

Business leaders will develop strategies to succeed from within by unlocking the innovative and service potential of their people…

Automation will significantly change workforce dynamics

The automation of jobs in the workforce will have a significant impact on employee engagement and performance culture – as the workforce dynamics change…

The decade of data privacy

2020 and beyond will see changes to the way data is used, shared, validated and secured, including via blockchain, big data, AI and machine learning…

Focus on equality and universal access to human rights

As younger generations overcome the older paradigms, we will see a world focused on equality and universal access to human rights…

 

Click here to download the full list of predictions from our global Worldcom partners