How will customers drive marketing strategies in 2018?

With 2018 well underway, businesses are starting to recognise the importance of adapting their marketing strategies to accommodate the modern day customer as consumers will drive and determine how the marketing landscape unfolds this year.

Organisations are already re-designing the core fundamentals of their business strategy to be more customer led/focused aiming to provide a greater experience overall. In order to be competitive, full business alignment is now required as marketers look to revaluate their own positioning as ‘customer engagement’ professionals.

As technology and data continue to evolve it is expected that businesses will facilitate greater investment in providing their teams with the best resources possible in capturing the right, relevant data and using it in an effective manner. Experience led customer journeys will be at the top of the list of priorities this year, businesses should think carefully about how they are going to engage with their audience effectively.